Welcome to Referral Business Alliance
A chapter of BNI meeting in Ann Arbor, MI.
Referral Business Alliance of Ann Arbor is a network of over 30 business men and women which meet each week to strengthen each other's business through the exchange of qualified business referrals. As a chapter of BNI, we adhere to the BNI code of ethics and exist to increase the business of each of the members in the group.
Mission:
To help people increase their business through a structured, positive, and supportive word of mouth marketing program.
Mission Statement:
"Word of Mouth" is the most cost effective form of advertising possible. BNI provides a structured environment for the development and exchange of quality business referrals for both men and women. If referrals are an important part of your business, then BNI is the organization for you.
"Givers Gain"
BNI is based on the proven concept of "what goes around, comes around." If I help you, you'll help me and we will both benefit as a result.
What They are Saying About BNI
The New York Times
"We've had some tremendous stories. There is a printer in our group who met a real estate agent… That agency wanted to switch its printing and gave him this job…It was more than a $100,000 job."
Los Angles Times
"Networking is far from peaking…[People] need to network to get business."
The Wall Street Journal
"With many small businesses scrambling to weather the recession, the networking business is thriving…Business people realize that in this tough economy they've got to do some extra things."
The Boston Globe
"In 1994, based on more than 300,000 referrals, BNI accounted for $105 milliion worth of new business [for its members]."
Entrepreneur Magazine
BNI is: "A structured work-of-mouth marketing program that turns people into sales representatives for your company."